Over the course of seven years working for Simple Again, I had the opportunity to create and direct packaging design in multiple formats for Simple Again’s B2C product line, swiig. Flexible bags, large bottles, and POP shipper displays were just a few of them.

While swiig was already an established brand before my employment there, my job was to create packaging that adhered to their existing brand guidelines, as well as to guide others to do the same. Having only had jarred or bottled products before, I created what would become the standard layout for all future product lines packaged in standing pouches.