At Herb & Lou’s, I created a variety of materials to promote the company and its products in both B2B and B2C settings. From brand catalogs to email campaigns, showroom displays to social media videos, if there was content that needed making, I made it. I’ve always loved creative problem solving, and at a small start-up, creativity and resourcefulness have played a key factor in all my content creation. Whether I was shooting recipe reels in my dining room or whipping up Photoshop mockups of a showroom space I’d never set foot in, I certainly got my hands dirty and have enjoyed doing it.